INTRODUCTION
For the manager in an organization, the behavior and performance
of group provide the primary mechanism for the attainment of organization
goals, In order to provide for effective goal accomplishment, the manager must
be familiar with:
i) The process of influencing group behavior
ii) The climate for maximum interaction and minimal conflict
between group members.
iii) The means for the satisfaction of individual needs, which may
be different from individual to individual within each group.
Group is defined as collection of two or more individuals who are
interdependent and interact with one another for the purpose of performing to
attain a common goals or objective. The principal characteristics presented in
this definition – goals, interaction and performance are crucial to the study
of behavior in organizations. A group is a collection of individuals in which
the existence of all (in their given relationships) is necessary to the
satisfaction of certain individual needs to each. In order to satisfy certain needs
relating to social interactions, employees may informally (or formally) join together
to form various social, civic, or recreational groups within organizations.
TYPES OF GROUPS
Various methods are used to classify the types of groups that
exist in our organizations. In organizations, the predominant operating groups
are the functional groups, task or project groups and interest groups. In
addition, groups are also classified as formal and informal groups.
Formal groups:
Formal groups are collections of employees who are made to work
together by the organization to get the job done smoothly and efficiently. For
example, if five members are put together in a department to attend to customer
complaints they would be a formal group. The formal groups are those whose
primary purpose is facilitating, through member interactions, the attainment of
the goals of the organization. ii) Informal groups: Informal groups are groups
that emerge or randomly get formed due to the formal group members’ interaction
with each other, and thereby develop common interest. For example, members who
are showing interest in cricket will join together and share and enjoy taking
about the cricket games. Informal groups provide a very important service by
satisfying their members’ social needs. Because of interactions that result
from the close proximity of task interactions, group members play cricket
together, spending their tea breaks together etc.
Functional Groups:
The functional group in an organization is a group generally
specified by the structure of the organization. It involves a
superior-subordinate relationship and involves the accomplishment of ongoing
tasks and generally considered as formal group. Example – Manager of accounting
department supported by staff accountants, financial analyst, and computer
operators etc.
Task or Project Groups:
When a number of employees are formally brought together for the
purpose of accomplishing a specific task – for a short-term or long term period
– such a collection of individuals is called a task or project group. For
example, the plant manager of a chemical processing plant may be interested in
identifying potential safety problems in the plant. To provide a coordinated
effort, the manager creates a four-person task force consisting of the
production superintendent, maintenance superintendent, director of engineering
and the safety engineer. The group members will deliberate these issues bring
out suitable remediable measure for those safety problems within a deadline
period.
If any problems are found, the plant manager may create other task
forces to work toward the elimination of the potential problems. These
activities create a situation that encourages the members of the task force to
communicate, interact and to coordinate activities, if the purpose of the group
is to be accomplished.
Interest and Friendship Groups:
The group members formed relationships based on some common
characteristics such as age, political belief, or interests. Generally, it can
be considered as formal or informal group. Employees who joined together to
have their fringe benefits continued to have its implementation, to support a
peer who has been fired, or to seek more festival holidays etc. they tend to
unite together to further their common interest. Groups often develop because
the individual members have one or more common characteristics. This is called friendship
groups. For example, recreation clubs, social groups etc.
REASONS FOR JOINING GROUPS:
The most popular reasons for joining a group are related to our
needs for security, identity, affiliation, power and engaging in common tasks.
SECURITY:
By joining a group, members can reduce the insecurity of being
alone. The membership will make them feel stronger, gaining resistant to
threats, having fewer self-doubts etc. New employees are particularly
vulnerable to a sense of isolation and turn to the group for guidance and
support.
STATUS:
Inclusion in a group that is viewed as important by others
provides recognition and status for its members. Being a member of Rotary Club,
the members feel pride and gain status and recognition.
SELF-ESTEEM:
Groups can provide people with feelings of self-worth. That is, in
addition to conveying status to those outside the group, membership can also
give increased feelings of worth to the group members themselves. The
self-esteem is bolstered when members are accepted by a highly valued group.
Being assigned to a task force whose purpose is to review and make
recommendations for the location of the company’s new corporate head quarters can
fulfill one’s intrinsic needs for competence and growth.
AFFILIATION:
Groups can fulfill social needs. People enjoy the regular
interaction that comes with group membership. For many people, these on-the-job
interactions at work are the primary source for fulfilling their needs for
affiliation.
POWER:
For individuals who desire to influence others, groups can offer
power without a formal position of authority in the organization. As a group
leader he or she may be able to make requests of group members and obtain
compliance without any of the responsibilities that traditionally go either
formal managerial position.
GOAL ACHIEVEMENT:
There are times when it takes more than one person to accomplish a
particular task- there is a need to pool talents, knowledge in order to
complete a job. In such instances, management will rely on the use of a formal
group.
MODELS OF GROUP DEVELOPMENT:
There are three types of Group development Model
1. Tuckman and Jensons – Five stage life cycle model
2. Punctuated -equilibrium model.
3. Bennis and Shepard Group Development Model
1)TUCKMAN AND JENSONS – FIVE STAGE LIFE CYCLE MODEL
Five Stage Life Cycle Model: Tuckman outline five stages of group
development. They are:
i) Forming:
At this stage, group members try to comprehend where they stand in
the group and how they are being perceived by others in the group. The members
are very cautious in their interactions with each other and the relationships
among the group members are very superficial. Members’ seldom express their
feelings in the group and the individual members who are trying to understand
who they are in the group have concerns about how they will fit in the group as
permanent group members. This is characterized by much uncertainty about
group’s purpose, structure and leadership. Members are ‘testing the waters’ to
determine what types of behavior are acceptable. This stage is complete when
members have begun to think of themselves as part of a group.
ii) Storming:
At this stage, disagreement tends to get expressed among the group
members, and feelings of anxiety and resentment are also expressed. Some power
struggle may ensure at this stage to determine who should assume the informal
leadership role in the group. This storming stage is also known as the
sub-grouping and confrontation. This group is characterized by intra-group
conflict. Members accept the existence of the group, but there is resistance to
the control the group imposes on individuality. There is sometimes conflict
over who will control the group. When this stage is complete, there will be a relatively
clear hierarchy of leadership within the group.
iii) Norming:
This stage is characterized by close relationships and
cohesiveness. The group sets norms, tries to attain some degree of
cohesiveness, understands the goals of the group, starts making good decision,
expresses feelings openly and makes attempts to resolve problems and attain
group effectiveness. At this stage, members’ roles get defined, and task and maintenance
roles are assumed by group members. Group members’ also begin to express
satisfaction and confidence about being members of the group.
iv) Performing:
This stage is characterized by collaboration and integration. The
group members evaluate their performance so that the members develop and grow.
The group relationships and structures are set and accepted. Group energy has
moved from getting to know and understand each other, to performing the task at
hand. Feelings are expressed at this stage without fear, leadership roles
shared among the members, and the group members’ activities are highly
co-coordinated. The task and maintenance roles are played very effectively. The
task performance levels are high and member satisfaction, pride and commitment
to the group also high. Both performance and members’ satisfaction are
sustained indefinitely;
v) Adjourning:
This stage is characterized by concern with wrapping up activities
rather than task performance. The group prepares for its disbandment. High task
performance is no longer the group’s top priority. Instead, attention is
directed towards finalizing activities. As the group approaches the terminal
phase, members break off their bonds of affection and stop interaction with
each other. Responses of group members vary in this state. Some feel pride in
what the group has accomplished. Others may be negative and critical of the way
the organization has treated the group and others may be sad over the loss of
friendship gained during the life of the work groups.
These five stages of group development are only a suggestive and
not prescriptive. Sometimes, groups do not always proceed clearly from one
stage to the next. Some times, several stages go on simultaneously as when
groups are storming and performing at the same time. Under some conditions,
high levels of conflict are conducive to high group performance.
2) THE PUNCTUATED-EQUILIBRIUM MODEL:
This model emphasis the degree to which the group completes its
task based on how much time is left before the task must be completed. In the
group development, the timings of when groups form and change the way they work
is highly consistent. It is reported that the three activities such as i)
direction of the group, ii) inertia and iii) major changes occur at similar
times during the formation and operation of groups.
I. Group’s direction: During the first meetings,
the members will discuss and set the group direction to achieve the assigned
target. A set of behavior pattern and various assumptions will be emerging to
formulate action plans during the first meeting. These lasting patterns can
appear as early as in the first few seconds of the group’s life
II. Inertia: During this period the group tends to
stand still or becomes locked into a fixed course. The group is unlikely to
reexamine the course of action and always keep a fixated mind based on the
earlier assumptions and behavioral pattern. New insights that might challenge initial
patterns and assumptions might occur among individual members, but the group is
often incapable of acting on these new insights. . This is called inertia.
III. Transition from old pattern towards major changes or new perspectives
to get results:
At one point of time the group experiences its transition from
switching the old behavioral pattern or assumptions to the new perspectives to
reach the targets. This period is characterized by a concentrated burst of
changes, dropping of old patterns and adoption of new perspectives. This
transition sets a revised direction. During this stage, the group members are
involved in a final burst of activity to finish its work, A flurry of activity
occurs, with group members putting pressure on each of their time fulfill their
individual roles and responsibilities. It is as if the group experienced
midlife crises. This midpoint crises appears to work like an alarm clock, heightening
members awareness that their time is limited and that they need to ‘get on with
the job’
Comparison of these two models of Group Development:
The punctuated-equilibrium model characterizes groups as
exhibiting long periods of inertia, interspersed with brief revolutionary
changes triggered primarily by their members’ awareness of time and deadline.
In the terminology of the five-stage group development model, the group begin
by combining the forming and norming stages, then goes through a period of low
performance, followed by storming, then a period of high performing and
finally, a last meeting of pressured activity and adjourning. The five-stage
life cycle model is best known of the relationship-oriented and sequential models,
while the punctuated-equilibrium model is the best researched of the outcome oriented
and non-sequential models. This punctuated-equilibrium model helps to give a
clearer picture of how groups, especially task-force and project type groups
operate in the workplace.
THREE CRITICAL PERIODS DURING THE GROUP DEVELOPMENT:
Period I - Initial Period of Meetings:
During this initial period, the group has the least structure and
often is dependent on the leaders, and has unclear expectations, high anxiety,
and sometimes, low member participation. Initial meetings outline priorities,
define member roles, establish pecking orders, and evaluation criteria.
Period II - Midpoint: Tension between outcomes and
relationships, the exhaustion of group creativity, and the onset of physical
and emotional fatigue seem to occur most frequently at the midpoint of group’s
life cycle.
Period III - Crises Point:
While the urgency of the task can accelerate the pace of task
outcomes, other factors such as cohesion, conflict management, balance between
relationships and task needs, effective communication and involvement are
required for well-developed groups
3) BENNIS AND SHEPARD MODEL OF GROUP DEVELOPMENT:
This model focuses primarily on task or projects groups and
assumes that such groups follow four stages of development
i) Orientation: During this stage, the group members
will be involved in the following activities: Establishing structure, rules and
communication networks of the group, clarifying relations and interdependencies
among group member, identifying leadership roles and clarifying authority and
responsibility relationships, developing a plan for goal accomplishment
ii) Internal Problem Solving: The major activities of this
stage include: identification and resolution of interpersonal conflict, further
clarification of rules, goals and structural relationships. Development of a
participative climate among group members.
iii) Growth and Productivity: In this stage, the members
devote much time directing towards goal accomplishment, developing data-flow
and feedback systems for task performance, growing cohesion among members of
the group.
iv) Evaluation and Control: During this last stage, the
members, particularly leadership role emphasizes facilitation, feedback and
evaluation, roles and group interdependencies are renewed, revised and
strengthened, group exhibits strong motivation toward goal accomplishment.
Application of Bennis Model of Group Development: Knowing which
stage of development a group is in is an important factor for manager in
determining which style of leadership would be most effective for moving the
group toward goal accomplishment. For example, if a group of project engineers
is experiencing interpersonal conflict during the internal problem solving
stage, the manager or group leader should attempt to resolve the major internal
problems before sending the group on a construction site to accomplish a
particular task. Unresolved internal problems may create more serious problems,
which will adversely affect group performance. For the project engineers,
conflict arising from questions of interdependencies may result in not
completing the project on time.
EXTERNAL CONDITIONS IMPOSED ON THE GROUP
ORGANIZATIONAL STRATEGY
The type of strategy formed by an organization influences the
structure of the groups. A strategy outlines the organization’s goals and the
means for attaining these goals. An organizations strategy might be being pioneering
and innovative in their products and services offered or reducing costs as much
as possible and offer low priced products, or offer a distinctive unique or
customized products and services etc. The strategy will direct the
organizations to reduce costs, improving quality, expanding market share etc.
The strategy that an organization is pursuing influences the power of various
work groups and its structure which in turn determines the resources the
organization’s top management is willing to allocate to it for performing its
tasks.
ORGANIZATION CULTURE
The values, attitudes, beliefs systems which bind all employees
together to have common way of life are called as organizational culture. Each
organization has its own written or unwritten code of conduct that defines
employees’ acceptable and unacceptable behavior such as dress code, quality
commitment, transparency or honesty in dealing with customers etc. Certain work
groups do have its own subculture which is shared by all the members. Members
of work groups have to conform to the standards imposed in the organizations
dominant culture if they are to remain in good standing.
ORGANIZATION RESOURCES AND TECHNOLOGY
If an organization uses a state-of-the-art modern technology in
its work operations, and embraces the current information technology products
and its services, such as e-mail, mobile phones, PCs, teleconferencing etc, the
technical nature of the work can affect the communication style, number of
people in the group, job description and reporting systems etc. There will be a
virtual group consisting of member operating in remote areas and accomplishing
the goals of an organization.
AUTHORITY STRUCTURES
The reporting system and the flow of authority strongly determine
the structure of the group. If the structure is highly standardized,
formalized, centralized, and simple in nature, the group members will be doing
routine work and bound by more rules and regulations. The group member
relations will vary based on the types of organizations structure.
FORMAL REGULATIONS
Organizations create rules, procedures and other forms of
regulation to standardize employee behavior. The more the formal regulations
that the organizations impose on all its employees, the more the behavior of
work group member will be consistent and predictable.
PERSONNEL SELECTION PROCESS
The criteria that an organization uses in its selection decisions
such as the importance to the merit, professional commitment, expertise, age,
loyalty etc are very much influence the types of evaluation process and its
reward system which in turn affects the work group performance.
PERFORMANCE EVALUATION AND REWARD SYSTEMS
Instituting a proper developmental oriented performance
evaluations systems providing opportunity for growth, assigning challenging
assignment, offering competitive rewards etc. will have a significant impact on
the work group members overall performance. Since work groups are part of the larger
organizational system, groups’ members’ behavior is influenced by how the
organization evaluate performance.
UNION INFLUENCE
Unions can affect the selection process and also influence
acceptable and unacceptable behavior. Disagreements with management or the
imposition of work conditions which the group considers unfair are often dealt
with by the union. Mangers often moderate what they require of a group because of
concern for the union’s reaction.
PHYSICAL WORK SETTING
Physical working conditions such as physical lay out, illumination
level, arrangement of equipment, work space designs particularly office
furniture etc will affect the employees work behavior. Some of them may create
barrier and opportunities for work group members. Even the color of the walls
and equipment may have an effect on the mood of the work group.
CONCLUSION:
Various types of groups exist within the framework of
organizations, from the formal functional and task or project groups, to the
generally more informal interest and friendship groups. Whatever the
classification – it is Important for the effective functioning of the
organization that the goals of such groups be congruent with the overall goals
of he organization. Groups with incongruent goals create a situation of conflict,
inter personal problems and reduced effectiveness.
Although different types of groups develop at different rates,
they all tend to follow a similar four-stage pattern – orientation, internal
problem solving, growth and productivity and evaluation and control. Each of
these stages is characterized by different types of behavior required of
individual members and of the organization. Changes in composition of the group,
its task or leadership can result in the group reverting to any earlier stage.
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