Difference between Selling and Marketing

Selling	Marketing
1. Selling starts with the seller, Selling focuses with the needs of the seller. Seller is the center of the business universe. Activities start with seller’s existing products.	Marketing starts with the buyers. Marketing focuses on the needs of the buyer. Buyer is the centre of the business universe. Activities follow the buyer and his needs.
2. Selling emphasizes on profit. It seeks to quickly convert ‘products’ into ‘cash’; concerns itself with the tricks and techniques of pushing the product to the buyers.	Marketing emphasizes on identification of a market opportunity. It seeks to convert customer ‘needs’ into ‘products’ and emphasizes on fulfilling the needs of the customers.
3. Selling views business as a ‘goods producing processes’.	Marketing views business as a ‘customer satisfying process’.
4. It over emphasizes the ‘exchange’ aspect without caring for the ‘value satisfactions’ to the buyers.	It concerns primarily with the ‘vale satisfactions’ that should flow to the customer from the exchange.
5 Seller’s convenience dominates the formulation of the ‘marketing mix’.	Buyer determines the shape of the ‘marketing mix’.
6. The firm makes the product first the then decides how to sell it and make profit.	The customer determines what is to be offered as a ‘product’ and the firm makes a ‘total product offering’ that would match the needs of the customers.
7. Emphasizes accepting the existing technology and reducing the cost of Production.	Emphasis’s on innovation of adopting the most innovative technology.
8. Seller’s motives dominate marketing communications.	Marketing communications acts as the tool for communicating the benefits/ satisfactions of the product to the consumers.
9. Costs determine price.	Consumer determines price.
10. Transportation, storage and other distribution functions are perceived as mere extensions of the production function.	They are seen as vital services to provide convenience to customers.
11. There is no coordination among the different functions of the total marketing task.	Emphasis is on integrated marketing approach.