Objectives of HRM

HRM objectives can be broadly categorized into four types as presented below.

• Organizational Objectives: The primary objective of HRM is to build the Organization with quality and committed human resource and ensure the achievement of Organizational objectives. In retail individual performances are very critical to the Store environment.

• Functional Objectives: HRM should ensure that the right person is assigned to the right job at the right time. It should facilitate quality performance by way of providing appropriate human resource policy framework. In retail proper induction programme ensures this objective.

• Personal Objectives: HRM aims to assist employees in achieving their personal goals because these goals enhance the individual’s contribution towards the achievement of Organizational goals through proper training and product knowledge. This is necessary to maintain, retain and motivate the employees in the Organization which will ultimately enhance employee performance and satisfaction.

• Societal Objectives: Organizations need to be ethically and socially responsible to the needs and challenges of the society. The HRM of an Organization should work for satisfying such societal objectives while minimizing the negative impact of such measures upon the Organization.