UGC NET Management Paper II & Paper III - syllabus

Unit – I

• Managerial Economics – Demand Analysis -Production Function
• Cost – Output Relations
• Market Structures
• Pricing Theories
• Advertising
• Macro – Economics
• National Income Concepts
• Infrastructure – Management and Policy
• Business Environment
• Capital Budgeting

Unit – II

The concept and significance of organisational behaviour – Skills and Roles in an organisation – Classical, Neo – Classical and Modern Theories of Organisational Structure – Organisational Design – Understanding and Managing individual behaviour personality – Perception – Values – Attitudes – Learning – Motivation.Understanding and Managing Group Behaviour, Processes – Inter – personal and group dynamics – Communication – Leadership – Managing change – Managing conflicts. Organisational Development.

Unit – III

• Concepts and perspectives in HRM; HRM in changing environment.
• Human Resource Plarming – Objectives, Process and Techniques.
• Job analysis – Job Description.
• Selecting Human Resources.
• Induction, Training and Development.
• Exit policy and Implications.
• Performance Appraisal and Evaluation.
• Potential Assessment.
• Job Evaluation.
• Wage Determination.
• Industrial Relations and Trade Unions.
• Dispute Resolution and Grievance Management.
• Labour Welfare and Social Security Measures.

Unit – IV

• Financial Management – Nature and Scope.
• Valuation Concepts and Valuation of Securities.
• Capital Budgeting Decisions – Risk Analysis.
• Capital Structure and Cost of Capital.
• Dividend Policy – Determinants.
• Long – Term and Short – Term Financing Instruments.
• Mergers and Acquisitions.

Unit – V

• Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation – Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies.
• Promotion Decisions – Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management;
• Uses of Internet as a Marketing Medium – Other related issues like branding, market development, Advertising and retailing on the net.
• New issues in Marketing.

Unit – VI

• Role and Scope of Production Management; Faculty Location; Layout Planning and Analysis; Production Planning and Control – Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
• Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT / CPM.

Unit – VII

• Probability Theory; Probability distributions – Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi – square tests.
• Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet – based applications.

Unit – VIII

• Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter’s Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
• Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.

Unit – IX

• Concepts – Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business – Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification;
• Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship).

Unit – X

• Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices;
• Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.