(i) Pride – This theme can be used to popularize luxury articles among riches, the possession of which gives them a distinctive status and a feeling of pride.
(ii) Beauty – This theme is used in advertisements for cosmetics, perfumeries, toilet soaps etc., for men and women.
(iii) Health - In drugs and food products advertisement they use of this theme is used.
(iv)Economy – It is central theme in advertisement of clearance sales or bargain purchases.
(v) Comfort – The advertisements for fans electric appliance refrigerators etc. generally contain this feeling of comforts.
(vi) Fear – Themes stressing the fear of death accident personal loss through burglary frenetic. and other untoward happenings in life are generally used by insurance companies or banking companies. The traffic police is also using this theme in their notes of caution i.e., life is short Don’t make is shorter’
(vii) Parental Affection - All advertisement copies of products meant for children such as toys body foods and dresses etc use this feeling.
(viii) Patriotism – This theme may be used in advertisement for those who use foreign products.
(ix) Achievement – This theme is used generally by large concerns engaged in the production of goods necessary for the development of country’s economy.
(x) Emulation and Imitation – This theme is used where people buy more not to satisfy their genuine requirement, but as their neighbors happen to possess them..
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