CONTENTS OF A BUSINESS PLAN

I. INTRODUCTORY PAGE

• Name and address of business.
• Name(s) and address (es) of principals.
• Nature of business.
• Statement of financing method.
• Statement of confidentiality of report.

II. EXECUTIVE SUMMARY

Three to four pages summarizing the complete business Plan.

III. INDUSTRY ANALYSIS

• Future outlook and trends.
• Analysis of competitors.
• Market Segmentation.
• Industry forecasts.

IV. DESCRIPTION OF VENTURE

• Product(s)
• Service(s)
• Size of business.
• Office equipment and personnel.
• Background of entrepreneurs.

V. PRODUCTION PLAN

• Manufacturing process (amount subcontracted)
• Physical Plant.
• Machinery and Equipment.
• Names of Suppliers of raw materials.

VI. MARKETING PLAN

• Pricing.
• Distribution.
• Promotion.
• Product forecasts.
• Controls.

VII. ORGANIZATIONAL PLAN

• Form of ownership.
• Identification of partners or principal shareholders.
• Authority of principals.
• Management- team background.
• Roles and responsibilities of members of organization.

VIII. ASSESSMENT OF RISK

• Evaluate weakness of business.
• New technologies.
• Contingency Plans.

IX. FINANCIAL PLAN

• Proforma income statement.
• Cash Flow Projections.
• Proforma balance sheet
• Break-Even analysis.
• Sources and application of funds.

X. APPENDIX (contains backup material)

• Letters.
• Market Research Data.
• Leases or contracts. 
• Price lists from suppliers