Differences between Conventional/Traditional marketing and Direct Marketing (DM):

	Conventional Marketing	Direct Marketing
1.	Conventional marketing is mass marketing	DM is de-massified  marketing, it deals with customers one-to-one
2.	Conventional marketing deals with customers indirectly	DM deals with them directly
3.	Conventional marketing is a one way activity	DM is interactive marketing, with two-way communication between the firm and each one of the customers
4.	Conventional marketing relies heavily on marketing channels/stores	DM is Channel-less
5.	Conventional marketing relies heavily on advertising/ mass promotion	DM does not involve them