CRM is the process of acquiring, retaining and growing profitable customers. CRM helps business use technology and human resources to gain insight into the behaviour of customers and the value of those customers that create loyalty. CRM has several advantages.
- Provides better customer service
- Increase customer Revenue
- Discover new customers
- Prevents over spending on low value clients or under spending on high value ones
- Cross Sell/ Up sell products more effectively
- Help sales staff to close deal faster
- Make call centre more efficient
- Simplify marketing and sales processes
- Reduce Advertising costs
- Allows organization to compete for customer based service, not prices.
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