CONTROLLING

Control is any process that guide activity towards some predetermined goals. Thus control can be applied is n any field such as price control, distribution control pollution control etc. Thus control process tries to find out deviations between planned performance and actual performance and to suggest corrective action wherever these are needed. For example terry has defined control as follows :

“controlling is determining what is being accomplish, that is evaluating the performance and, if necessary, applying corrected measures so that the performance takes place according to plan.

Control is checking event performance against pre-determined standards contained in the plans, with a view to ensuring adequate progress and satisfactory performance.

Controlling consists in verifying whether everything occurs inconformity with the plan adopted, the instructions issued and principles established. Its object is to point but weakness and errors in order to rectify them and prevent recurrence.

1.                  Control is forward looking

2.                  Control is both executive process and from the point of view of the organization of the system, a result

3.                  Control is a continuous process.

4.                  A control system is a coordinated – integrated system.

Importance of control

              Thus control is an integrated action of an organization or manager. It offers help in the following directions.

1.                  Adjustment in operations

A control system acts as an adjustment in organizational operations. Every organization has certain objectives to achieve which become the basis for control.

2.                  Policy verification

Various policies in the organization generate the need for control. For organizational functioning, managers set certain policies and other planning elements which later become the basis and reason for control.

3.                  Managerial responsibility

In every organization, managerial responsibility is created through assignment of  activities to various individuals. This process starts at the top level and goes to the lower levels.

4.                  Psychological pressure

Control process puts a psychological pressure on the individuals for the better performance. The performance of the individuals is evaluated in the light of targets set for them.

5.                  Coordination in action

Control system area designed n such a way that they focus not only on the operating responsibility of a manager but also on his ultimate responsibility. This forces a manager to co-ordinate the activities of his subordinate in such a way that each of them contributes positively towards the objectives of the superior.

6.                  Organizational efficiency and effectiveness

Proper control ensures organizational efficient and effectiveness various factors of control, namely, making managers responsible, motivating them for higher performance, and achieving coordination in their performance, control, ensures that their organization works efficiently.