MANAGEMENT PORTAL
"Good management consists in showing average people how to do the work of superior people"
Friday, June 29, 2012
Marketing environment: Internal and External
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The company’s marketing environment consists of micro environment and macro environment. The micro environment consists of the acto...
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Monday, June 18, 2012
products - product life cycle
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Businesses should manage their products carefully over time to ensure that they deliver products that continue to meet customer wants. Th...
Saturday, June 16, 2012
What is global marketing?
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Global marketing is expansive, extensive, and complex. It can be seen as both a business strategy and an operation, as a force for good a...
Friday, June 15, 2012
Difference between Selling and Marketing
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Selling Marketing 1. Selling starts with the seller, Selling focuses with the needs of the seller. Seller is the cente...
Wednesday, June 13, 2012
CONCEPT OF MARKETING
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The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those n...
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MANAGEMENT BY EXCEPTION (M.B.E.)
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It is a system of identification and communication that signals the manager when his attention is needed: conversely, it remains silen...
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