Integration of CRM with ERP:

An ERP (Enterprise Resource Planning) system allows to integrate engineering, customer service, planning materials, manufacturing, finance and human resources across a single facility or across multiple locations.

Need to integrate CRM with ERP solutions:

There are number of reasons why business should integrate CRM and ERP solutions. Companies with high volumes of sales transactions see almost immediate benefits in order-to-cash process. Specifically, the cost savings come from reducing errors in order entry, implementing approval workflows for discounts, and reducing the manual labour required to enter orders in both CRM and ERP. Even organizations with relatively low order volumes can experience significant cost reductions through improved order accuracy.

There are several marketing benefits associated with integrating CRM and ERP, such as greater insights into customer base. ERP systems store customer’s financial relationship with the company. CRM solutions store their buying patterns and marketing demographics. Unifying these two stores of customer data can help organizations ensure that their sales, marketing and service expenditure are targeting their most valuable customers and prospects.

To make integration successful, it is important to work with business-solution expert who will provide the company with the insight needed to select an integration architecture and development plan, based upon functional needs and technical suitability.