CRM is the combination of policies, processes and strategies implemented by an organization to unify customer interactions and provide a means to track customer information. CRM brings together lots of pieces of information about customers, sales, and marketing effectiveness and market trends. CRM software is used to support these processes, information about customers and customer interactions which can be entered , stored and accessed by employees in different company departments..
The Generic constituents are
Components of CRM
CA- Customer Acquisition encompasses:
Counter staff automation
Marketing
CR- Customer Retention through:
Data warehousing and analytical tools
Customer service
Call service
Contact center
ICV- Improved Customer value through:
Marketing automation and campaign management for cross-selling and up-selling
Data Warehousing and analytical tools
CRM includes many aspects which relates directly to one another through :
Front Office Operations: Direct contact with customers. For example. Face to Face meeting, Phone calls, emails, Online services etc.
Back Office Operations: Operations that ultimately affect the activities of the front office (e.g. Billing, maintenance, planning, marketing, advertising, finance, manufacturing etc.)
I had visited your website which was really good,Actually we dealing
ReplyDeleteCRM BILLING PORTAL
This article does a great job of breaking down the key components of CRM, from sales automation and marketing tools to customer service and analytics. Understanding these building blocks is essential for businesses aiming to create meaningful customer relationships and drive long-term growth. With platforms like Zoho CRM, companies can easily integrate all these components into one seamless system. Partnering with a trusted Zoho CRM implementation partner in USA ensures a smooth rollout and proper customization to align the CRM with your business goals. A powerful CRM setup starts with understanding the right components—and choosing the right partner to bring it all together.
ReplyDelete