MANAGEMENT PORTAL

Identification : - Careful scanning of the environment for investment opportunity and the ROI. Formulation: - Translation...

Conceptual Framework of a Project   A productive activity, which can be analyzed appraised and monitored independently.   A specif...

CONCEPT OF PROJECT The term “project” connotes programme of action. Project is always interwoven with all socio- economic and cultura...

It is applied after the advertisement has ended to find out how far advertising has been successful. The objective of advertising is to...

Pre-testing is preferred because it enables one to know how effective an advertisement is likely to be, before spending the budget and a...

Advertising may be extensive but ineffective in its approach. An unnecessarily large amount is sometimes spent without any reward. An i...

Product Innovation takes place through the process of product planning and development. Covers search for new products and innovations as w...