MANAGEMENT PORTAL
"Good management consists in showing average people how to do the work of superior people"
Sunday, July 15, 2012
WHAT IS A PROJECT MANAGEMENT?
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It is a specialized branch of management that includes variety of factors such as organization structure, the process of planning and c...
UGC NET Commerce Syllabus Paper II and Paper III
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Unit-I :Business Environment : Meaning and Elements of Business Environment. Economic environment, Economic Policies, Economic Planning. Le...
Compunction Effectiveness Vs Sales Effectiveness
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It is easier to assess the communication effect of advertising than the sales effect. Many firms try to measure the effectiveness of ad...
COMMUNICATION EFFECTS OF ADVERTISEMENT
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The management should attempt to evaluate the effectiveness of the advertising campaign if the firm’s advertising goals are to be achie...
Saturday, July 14, 2012
UGC NET Management Paper II & Paper III - syllabus
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Unit – I Managerial Economics – Demand Analysis -Production Function Cost – Output Relations Market Structures Pricing ...
Keying the Advertising
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It is a fashion to advertise. Every advertiser wants to assess the effectiveness of advertising. The problem of assessment becomes more...
Concurrent Methods of testing Advertising Copy
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Under this method, tests are conducted while the consumers are exposed to different types of media. For instance, a magazine reader may...
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