MANAGEMENT PORTAL
"Good management consists in showing average people how to do the work of superior people"
Thursday, July 12, 2012
WHY BUSINESS PLANS FAIL?
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Generally a poorly prepared business plan can be blamed on one or more of the following factors: Goals set by the entrepreneur a...
HOWTO WRITE A BUSINESS PLAN
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The business plan can take more than 200 hours to prepare, depending on the experience and knowledge of the entrepreneur as well as the...
CONTENTS OF A BUSINESS PLAN
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I. INTRODUCTORY PAGE Name and address of business. Name(s) and address (es) of principals. Nature of business. Statement...
Measuring Advertising Effectiveness
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All advertising efforts are directed mainly towards the achievement of business, marketing and advertising objectives i.e., to increas...
CLASSIFICATION OF ADVERTISEMENT COPY
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It is true that copy writing is an art and the copywriter has a very important role to play in advertising creativity. Copy writing doe...
Wednesday, July 11, 2012
PROFIT MAXIMIZATION VS WEALTH MAXIMIZATION
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PROFIT MAXIMIZATION - It is one of the basic objectives of financial management. Profit maximization aims at improving profitability, ...
PETER DRUCKERS VIEW ON ENTREPRENEURSHIP
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Peter Drucker has aptly observed that, “Innovation is the specific tool of entrepreneur’s, the means by which they exploit changes as a...
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