MANAGEMENT PORTAL

"Good management consists in showing average people how to do the work of superior people"

Wednesday, July 11, 2012

PROFIT MAXIMIZATION VS WEALTH MAXIMIZATION

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PROFIT MAXIMIZATION - It is one of the basic objectives of financial management. Profit maximization aims at improving profitability, ...

PETER DRUCKERS VIEW ON ENTREPRENEURSHIP

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Peter Drucker has aptly observed that, “Innovation is the specific tool of entrepreneur’s, the means by which they exploit changes as a...

MC CLELLAND’S THEORY OF ACHIEVEMENT AND MOTIVATION

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David McClelland has developed an achievement motivation theory. According to this theory, an individual’s need for achievement refers ...
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Types of Advertisement Themes

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(i) Pride – This theme can be used to popularize luxury articles among riches, the possession of which gives them a distinctive status...
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QUALITIES OF ADVERTISEMENT COPY

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The important of a good advertisement copy can hardly be overemphasized. All the planning, research and expense would go waste if p...
Tuesday, July 10, 2012

Wealth Maximization Decision Criterion

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Wealth maximization decision criterion is also known as Value Maximization or Net Present-Worth maximization. In the current academic l...

Profit Maximization as a Decision Criterion

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Profit maximization is considered as the goal of financial management. In this approach, actions that Increase profits should be undert...
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