MANAGEMENT PORTAL
"Good management consists in showing average people how to do the work of superior people"
Saturday, June 2, 2012
Criteria for creating value for customers:
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Technology for relationship marketing: Technologies can be regarded as our efficient and reliable friend. But technology, if inappropriately...
1 comment:
Friday, June 1, 2012
CRM Process Framework:
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A four stage relationship marketing process was developed by Atul Parvathiyar and Jagdish. N. Sheth . The model suggests that relationship m...
3 comments:
Types of CRM:
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There are several different approaches to CRM with different aspects. In general, Customer Service, Campaign Management and Sales Force Aut...
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Core CRM Activities:
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Survey Management Software: Survey software automates an enterprise’s electronic surveys, polls, questionnaires and enables to understand c...
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Components of CRM
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CRM is the combination of policies, processes and strategies implemented by an organization to unify customer interactions and provide a me...
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Thursday, May 31, 2012
The Following steps help to put the organization on the right path to CRM success
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1. Remember that culture is supreme: A CRM encompasses a mindset, a way of doing business and a way of interacting with others in the firm....
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Data gathered needs to be integrated:
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Integrating data gathered from multiple points: Today, firms gather customer data via multiple points spread over diverse delivery c...
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