MANAGEMENT PORTAL
"Good management consists in showing average people how to do the work of superior people"
Tuesday, May 29, 2012
Direct Marketing:
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Definition: Direct Marketing is an interactive Marketing system that uses one or more advertising media to affect a mea...
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Differences between Conventional/Traditional marketing and Direct Marketing (DM):
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Conventional Marketing Direct Marketing 1. Conventional marketing is mass marketing DM is de-massifie...
Product Line and Product Mix
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Product Line: A product line is a group of products that are closely related because they function in a si...
Product Life Cycle :
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The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sp...
Seven phases to new product development Process:
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Only a few ideas are good enough to reach commercialization. Ideas can be generated by chance, or by systematic approach. ...
Marketing Mix
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Marketing Mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving o...
Cost/Benefit Analysis:
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As plans and objectives are developed, statements should be produced which should say what the marketing strategy is to accomplish. Th...
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