MANAGEMENT PORTAL

In the beginning, people bartered. Barter is the exchange of a good or service for another good or service, a bag of rice for a bag of beans...

Situation Analysis: A situation analysis is broken down into several different areas. These are: SWOT analysis, Customer Analysi...

Mobilization of Savings : Capital market is an important source for mobilizing idle savings from the economy. It mobilizes fund...

Customer lifetime value has intuitive appeal as a marketing concept, because in theory it represents exactly how much each customer is wor...

Tice has developed the concept of comfort zone in which people operate. Change of any type even if for the better, can be very uncomforta...

1. Supplier Loyalty: Many customers are not only loyal to a particular brand, but also loyal to particular supplier, a type of custom...

Definition of Loyalty: Loyalty may be defined as “The biased behavioral response, expressed over time by some decision making unit with...