MANAGEMENT PORTAL
"Good management consists in showing average people how to do the work of superior people"
Wednesday, January 25, 2012
Market Research
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Situation Analysis: A situation analysis is broken down into several different areas. These are: SWOT analysis, Customer Analysi...
Sunday, October 2, 2011
Capital Market role and function
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Mobilization of Savings : Capital market is an important source for mobilizing idle savings from the economy. It mobilizes fund...
Wednesday, September 7, 2011
Customer Life Time Value:
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Customer lifetime value has intuitive appeal as a marketing concept, because in theory it represents exactly how much each customer is wor...
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Comfort Zones:
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Tice has developed the concept of comfort zone in which people operate. Change of any type even if for the better, can be very uncomforta...
Monday, September 5, 2011
Types of Customer Loyalty:
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1. Supplier Loyalty: Many customers are not only loyal to a particular brand, but also loyal to particular supplier, a type of custom...
Saturday, September 3, 2011
Customer Loyalty
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Definition of Loyalty: Loyalty may be defined as “The biased behavioral response, expressed over time by some decision making unit with...
1 comment:
Friday, September 2, 2011
Benefits of Customer satisfaction
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Many companies adopt strategies to improve customer satisfaction with the perceived objectives of strengthening bonds and achieving cu...
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