MANAGEMENT PORTAL
"Good management consists in showing average people how to do the work of superior people"
Wednesday, September 7, 2011
Customer Life Time Value:
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Customer lifetime value has intuitive appeal as a marketing concept, because in theory it represents exactly how much each customer is wor...
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Comfort Zones:
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Tice has developed the concept of comfort zone in which people operate. Change of any type even if for the better, can be very uncomforta...
Monday, September 5, 2011
Types of Customer Loyalty:
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1. Supplier Loyalty: Many customers are not only loyal to a particular brand, but also loyal to particular supplier, a type of custom...
Saturday, September 3, 2011
Customer Loyalty
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Definition of Loyalty: Loyalty may be defined as “The biased behavioral response, expressed over time by some decision making unit with...
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Friday, September 2, 2011
Benefits of Customer satisfaction
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Many companies adopt strategies to improve customer satisfaction with the perceived objectives of strengthening bonds and achieving cu...
Thursday, September 1, 2011
Frank (USA, 1867 - 1924) and Lillian (U.S.A, 1878 - 1912)
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The ideas of Taylor were also strongly supported and developed by the famous husband and wife team of Frank and Lillian Gilbreth. They b...
Customer Satisfaction Process:
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At the heart of any successful strategy to ‘ manage ’ customer satisfaction is the ability to “ listen to the customer ”. They suggest fi...
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