MANAGEMENT PORTAL
"Good management consists in showing average people how to do the work of superior people"
Monday, September 5, 2011
Types of Customer Loyalty:
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1. Supplier Loyalty: Many customers are not only loyal to a particular brand, but also loyal to particular supplier, a type of custom...
Saturday, September 3, 2011
Customer Loyalty
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Definition of Loyalty: Loyalty may be defined as “The biased behavioral response, expressed over time by some decision making unit with...
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Friday, September 2, 2011
Benefits of Customer satisfaction
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Many companies adopt strategies to improve customer satisfaction with the perceived objectives of strengthening bonds and achieving cu...
Thursday, September 1, 2011
Frank (USA, 1867 - 1924) and Lillian (U.S.A, 1878 - 1912)
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The ideas of Taylor were also strongly supported and developed by the famous husband and wife team of Frank and Lillian Gilbreth. They b...
Customer Satisfaction Process:
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At the heart of any successful strategy to ‘ manage ’ customer satisfaction is the ability to “ listen to the customer ”. They suggest fi...
Customer Satisfaction
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Oliver defines Customer satisfaction as follows “ Satisfaction is the customer fulfillment response. It is a judgment that a product or s...
Henry Lawrence Gantt (USA, 1861 - 1819)
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H.L Gantt was born in 1861. He graduated from John Hopkins College . For some time, he worked as a draftsman in an iron foundry. In 18...
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